The History of Coca-Cola Essay - 1106 Words

Coca-Cola’s attempt to market their new tasting product â€Å"New Coke†, made the company understand that, the original is sometimes different enough. In 1886, Doctor John Pemberton, invented the Coca-Cola formula in a brass kettle in his backyard. The name â€Å"coca-cola† was suggested by Pemberton’s bookkeeper. In fact, this bookkeeper scripted â€Å"coca cola† with flowing letters, which is the popular logo of today. The soda was brought to the public eye in 1886. In 1887, Asa Candler bought Coca Cola from Pemberton for $2,300. Pemberton died a year later. Candler’s aggressive marketing skills made Coca Cola one of America’s most popular soft drinks. Between 1890 and 1900, sales increased by over 400 percent. The drink was sold across the United†¦show more content†¦Big things were happening for Coca-Cola, although the biggest were to come. Roberto Goizueta applied for a job in a Cuban newspaper, seeking a chemical enginee r at Coca-Cola. In 1960, Goizueta and his wife came to the U.S. with $40 and 100 shares of Coca-Cola. He was placed in Atlanta in 1964, were after only 4 years, he got promoted to vice president of research and development (Roberto). In May 1980, after the resignation of J. Lucian Smith. Goizueta was chosen president. Once he was chairman, he made major strategic decisions to try and benefit the Coca-Cola company. The first was the type of sweetener, instead of ordinary sugar; Goizueta allowed the use of high-fructose corn syrup, this was 40 percent cheaper. Many more good ideas came about because of Goizueta including, Diet coke, and the slogan â€Å"Coke it is.† After many good decisions, the bad one had to be made. After 99 years of Coca-Cola’s original formula, they decided to change its beloved taste, but why? In the 1980’s, Coca-Cola, found it self-loosing the consumer war with Pepsi. The only thing keeping Coca-cola from loosing money, was simply the availability of the product. Influenced by the market share decreasing in the prior years, â€Å"New Coke† as they called it, was the name of Coca-Cola’s new product. The new formula was sweeter with less â€Å"tang† as the original. AfterShow MoreRelatedPepsi Of Coca Cola History1338 Words   |  6 Pagesdrink. (â€Å"Coca-Cola History† 1) Pemberton was looking to make a profit and, since the temperance movement prohibited alcohol, recognized that there was an increasingly large market for soda fountain drinks (â€Å"The Invention of Coca-Cola† 1). Making a syrup that he brought to local pharmacies to mix with carbonated water, he invented Coca-Cola. During its first year on the market Coca-Cola averaged about 9 servings a day in Atlanta; now, daily sales average about 1.9 billion a day, worldwide (â€Å"Coca-ColaRead MoreCoca Cola History And Its Effects1311 Words   |  6 PagesCoca-Cola history started in 1886 when the interest of an Atlanta drug specialist, Dr. John S. Pemberton, drove him to make a unique tasting soda pop that could be sold at pop wellsprings. He made an enhanced syrup, took it to his neighborhood drug store, where it was blended with carbonated water and regarded fantastic by the individuals who inspected it. Dr. Pemberton s accomplice and clerk, Frank M. Robinson, is credited with naming the refreshment Coca-Cola and in addition planning the trademarkedRead MoreBackground And History Of Coca Cola1151 Words   |  5 PagesCoca-Cola is the world’s most largest manufacturer of beverages and food who sell more than $24 billion products only in the year 2006 in more than 200 countries. From year 1980-1997, under the president ship of Roberto Goizueta , company growth increases rapidly. Its market grew from 4.3 billion dollar to 180 billion dolla r’s. But after his death in 1997, the company growth declined under 115 billion. It needs a big idea to transform its growth to upper level. Background and History of Coca-ColaRead More History Of Coca-cola Essay2457 Words   |  10 Pages History Of Coca-Cola Coca-Cola was born on may 8th, 1886 at the hands of Dr. John Smith Pemberton. In the laboratory of his house at 107 Marietta Street, Atlanta, Georgia he finally settled on the syrup later to be known as Coca-Cola.1. John Pemberton was born in Knoxville, Georgia in 1831. At the age of 17, he attended the Botanical Medicine School of the State of Georgia.2. After school he owned a drug store in Columbus, Georgia and fought for the confederacy in the Civil WarRead MoreCoca Cola Company And Its History Will Be Discussed1739 Words   |  7 PagesThroughout this paper The Coca-Cola Company and its history will be discussed. The first part of this paper is about who discovered The Coca-Cola Company and how is was discovered. The second portion of this paper gets into depth about the company’s history, it also covers the rise and fall of the company, and the in-betweens. It will go through the years of 1893-1904, the years of 1905-1918 and the 1980s.The third portion of this paper will discuss the five major kinds of drivers of globalizationRead MoreHistory And Background Of The Coca Cola Company2381 Words   |  10 PagesHistory and Background of the Coca-Cola Company The Coca-Cola Company is the world largest distributor of soft beverages and syrup. The company is based in Atlanta, Georgia and sells its products to over 200 countries around the world. The Coca-Cola Company has been existing in the market for the long time and serves a global market. The history began in 1886 when Dr. Pemberton created a distinctive tasting soft drink. He created a flavored syrup, which was mixed with carbonated water, andRead MoreThe History of Coca-Cola Company4164 Words   |  17 PagesOn May 8, 1886, The Coca-Cola product was born in Atlanta, Georgia by Dr. John Stith Pemberton, a local pharmacist. He produced the carbonated water which was teamed with the new syrup to produce the Coca-Cola drink. (http://www.thecoca-colacompany.com/heritage/chronicle_birth_refreshing_idea.html)†¢In its first year, Coca-Cola products placed on sales for five cent a glass as a soda fountain drink with the sales about 9 glasses a day. (http://www.thecoca-colacompany. com/heritage/chronicle_birth_refreshing_ideaRead MoreHistory of Coca Cola in Nigeria2417 Words   |  10 PagesSALES PURCHASE AGREEMENT/CONTRACT â€Å"BONNY LIGHT CRUDE OIL† TTO BONNY TERMINAL NIGERIA† 14TH December, 2012 Seller’s Ref: Colonel/sil/2012/10 Buyer’s Ref: This Contract agreement is entered into this 14 December 2012 BETWEEN STOWVAT INVESTMENTS LIMITED established under the laws of Federal Republic Nigeria which registered address, is situated atRead MoreHistory Of Coca Cola Company, Its Swot Analysis1347 Words   |  6 Pagesreviews the history of Coca-Cola Company, its SWOT analysis, introduction of a new product by the Coca-Cola. The analysis allows us to outline the best strategies to follow for achievements of the company’s strategic goals. â€Å"Maple Cola† will be a healthy alternative of Coca-Cola. The paper will conduct STP analysis, implementation of our marketing plan and finally the evaluation of the success of the plan. Company overview Coca-Cola Inc. is a global leader in the beverage industry. The history of theRead MoreThe Coca Of Coca Cola Company1674 Words   |  7 PagesThe Coca-Cola Company The Coca-Cola Company is one of the most famous industries throughout the world. It is known for its main product, Coca-Cola, which was invented in 1886 by John Smith Pemberton. The company has grown tremendously since 1892 when it was bought by Asa Griggs Candler. It has become the world s largest manufacturer, distributer, and marketer of nonalcoholic beverage concentrates and syrups. The Coca-Cola Company has been involved with popular music, movies, and commercials for